HIVE Awareness in Indonesia A Full Event Recap
It's a Wrap!
But first, let’s go back to our core mission.
I promised a full report on the event and how it unfolded. This is it. However before going to deep dive into this event, there area some of the things that need to be addressed here especially things pertaining with our main mission when we started the project as the event is garnering more attention after it’s done. So, let’s back up a bit on our core mission.
I have to clarify that the @menulisid team and I wanted to introduce this place as a global gateway for writers; in this case, anyone from Indonesia whose works and hobbies can have their place in the worldwide market. They can connect with people globally and not just regionally. We hope that our information provides a way to upskill their current expertise and those who want to interact globally.
We’d want to show people that they can increase their content distribution and find a place to create so their work isn’t only known regionally but globally. Since that is our core mission, I hope it came across well to our participants, attendees, and anyone reading this report.
In short, where they come from is arbitrary, as we want to foster and keep the idea that HIVE is a borderless place. Where they come from or any of their background doesn’t matter; what matters is their skills wha,t they have to offer to this place and their unique voice that they’ll provide to this space.
After the event, their account is theirs. We do not limit any communities they want to join, as we stick to this chain’s value: freedom. They can be free to do anything they want with their account, join communities, or interact with anyone.
In this report, we also include graphical information about our KPIs, where the registrants come from, their age demographic, and result surveys conducted from our pre-event and post-event.
Our Activities (Online & On-site)
To widen our reach, we also organized an online event: a blogging contest whose participants can be found re-blogging through the @menulisid account. However, before that, we received 65 participants from all across the region in Indonesia. Around 48 of them attended the online technical meeting, and 25 actually participated in the contest and created an HIVE account.
You can watch our video of the online technical meeting on this YouTube channel because at the time, 3speak had an issue.
From that online contest, there were 3 winners and one favourite winner whose works can be found on their respective accounts. Each of these winners received 45 Hive sponsored by @anggreklestari. We also have a total of 600.000 IDR or $36.78 split between 3 winners and one favourite winner who received extra merchandise from us.
It's A Wrap Our Blogging Contest Winners Are Here
After a long decision, they’ve finally come to an agreement, these are the winners of the contest. @husnulmenulisid @anargyaandin & @yogiyudistio and the favorite winner is @aprizayanti86
During this event, this is our reach, especially when it comes to brand awareness gathered from Instagram, as @menulisid is more active there, and there are a sizable number of active people there who can be converted into HIVE or introduced to HIVE, especially for those who aren’t aware of blockchain yet.
Those are some of the samples as there were quite a bit of them and just 4 of them combined, the views are garnering 9k views with quite a bit of ration of those who didn't follow @menulisid instagram. Throughout these there are placement of HIVE website and X account as well as hive name mentioned.
Our offline event
Besides our online event, we also organized an onsite meeting with an HIVE booth and an extra activity, inviting a seasoned journalist from Kompas, an established news network from Indonesia. Inside the event, the participants learned about journalism, the why of writing, and sharing sessions. They also received a scannable QR brochure and materials that they can try joining the event themselves after the event.
The event was organized in Komunitas Coffee and Space in Surabaya, East Java. It was chosen because that was where @menulisid was first established; as our first collaborator, it only fits that it was chosen as our main location. As seen from our data, they also made it to the top three of the region where the participants are from. The video of the event can be seen through this one that was uploaded by @menulisid team.
During the event, @menulisid also sponsored quite a bit of fiat to reward attendees who visited by making some Instagram/TikTok information about the event. The except was like this
An e-wallet worth Rp50,000 for the most creative Reels video content about the Anniversary MenulisID x Hive event.
Two prizes: each winner will receive an e-wallet worth Rp25,000 for creating Instagram Stories about the Tumbuh dari Menulis event, tagging or collaborating with HIVE
This is our analysis of the media, as seen on the Instagram account of @menulisid. I was only sent two of these and this is the compilation.
Above is the data gathered from @menulisid instagram. That is excluding the data from the participants who throughout the event also shared about it.
During the offline event, the participants also requested further information on HIVE. They wanted to get to know it better, especially when they already understood the concept but wanted to delve further. This is a great chance for HIVE to get a larger user base from this region, as HIVE is listed in multiple exchanges in the country.
Our challenges
We met some challenges throughout our event since this is the first of its kind in the country. However, thankfully, they were solved, as the @menulisid team and I were working our best to resolve them.
During our online event, not many understood Web3 or blockchain, so I had to find the best way to explain to them. I also try not to use the word reward but rather “appreciation”, which has a different meaning than “earning”. I know that “earning” sounds sexier. Still, I would instead it being “appreciation” as people’s goal to be a part of a community doesn’t always have to do with money, especially when it comes to writing or channelling one’s hobby.
At the same time, during our contest,some of our participants were still found plagiarizing and using AI, and we sent their work to HW. We want to foster a community where originality and creativity have the utmost place. We do not tolerate abuse and are happy to work with anyone who combats those problems.
Throughout the event, we also discussed the importance of not plagiarizing and using AI. We want to emphasize this concept and foster more creativity and originality.
Data visualization and metrics
In this section, you can find our data visualization from this event. We included “ Conversion Rates”, which are the rates from registration to participation rate and account creation from the participants. We also map out the interest from which region in Indonesia people are interested in our contest and possibly want to learn more about HIVE.
To read the data presented in this infographic these are the information to refer for Online event.
Registrants (People who signed up for the online event)
Participants (People who took part in the contest)
Account Holders (People who created an account)
| Registrant online | Participants Online TM | Account Holder |
|---|---|---|
| 64 | 46 | 30 |
To read the data presented in this infographic these are the information to refer for Onsite event
Registrants (People who signed up for the onsite event)
Participants (People who took part in the onsite event )
Invitation Sent (people who are sent the invitation to
| Invited | Registrant | Onsite participations |
|---|---|---|
| 50 | 38 | 40 |
Where do the participants come from?
Although we mentioned that location is arbitrary, these data helps for future events especially targeting these region as they have interests in these contest and also HIVE/WEB3 related events.
How old are the participants ?
Our KPI
In good faith, we certainly want the target to be 100% so it's why we set the 100% target and the actual is in this chart that you can see below :
From this KPI we can infer that there has to be additional engagement and enhancing conversion to account creation.
Since this is an awareness phase and the first event in the country, those are our data that can be gathered and we'll let you be the judge.
Surveys
Pre-event survey
We got 14 replies to this survey and you can see the numbers based on these three formulated questions
Q1: How familiar are you with blockchain technology?
Q2: Have you ever used or interacted with Hive or other blockchain-based platforms before?
Q3: What aspects of Hive would you like to explore further?
Post-event survey
In our post-event survey we also included a free textbox where participants can give us feedback. We got 7 responses from this
Q1 How well do you understand HIVE after participating in the contest and attending this event?
Q2 Are you interested in exploring HIVE?
we got 1 no and 6 yes.
Q3 What suggestions do you have for future Hive events?
These result are roughly translate and verbatim from the survey conducted above.
More time for an explanation of how HIVE works
An independent HIVE event with more booths and in-depth explanations
Perhaps organizing events more frequently and promoting them so more people become aware of HIVE
Hope HIVE becomes even more successful
Hold an event like this again
Create online educational sessions or via Zoom to improve further, let's go, keep up the spirit!
Our gallery from onsite meet
Since some of them has been uploaded here and you can also check them out on the video attached above, this is some of them that hasn't been uploaded yet.
Acknowledgement
Always a special thank you to @acidyo for the fabulous sponsor given to this event.@anggreklestari for giving extra sweet HIVE to the winners, and @menulisid team for being the first collaborator of introducing HIVE to the Indonesian market and sharing the same vision that we could elevate Indonesian writers not only locally but globally. @gtg, Thank you for the support given throughout our journey and everyone involved, attended and each of you who upvoted our posts so we could organize this mini project.
Please let us know if you have more feedback, questions or anything regarding the event.
References : Read more of our previous update and events.
- https://peakd.com/hive-174578/@macchiata/bridging-hive-and-creativity-in-indonesia
- https://peakd.com/hive-189306/@macchiata/project-diary-more-updates-on-bridging-hive-and-creativity-in-indonesia
- https://peakd.com/hive-189306/@macchiata/project-diary-2-more-updates-on-bridging-hive-and-creativity-in-indonesia
- https://peakd.com/hive-189306/@macchiata/project-diary-3-more-updates-on-bridging-hive-and-creativity-in-indonesia
- Some of these are corrected using Grammarly
Unbelievable. With a minuscule budget and very little fanfare, you built an amazing event. You provided all this feedback and had fantastic success. Transparency and accountability at it's best....but yet @valueplan, DHF blow millions each year with zero accountability, zero transparency and zero feedback.
I hope they read your posts and hang their heads in shame.
Have a brilliant weekend, Mac and thank you. You're genuinely awesome :-)
I think a simple KPI can be included for us to see. Perhaps for any future events they certainly can include that data. I believe by looking at those, we know where can be improved and challenges and how effective the event is 😄
It certainly takes time for sure and not everyone wants to check surveys but there supposed to be some data. For example, how many of x people have used HBD as their payment system, where they can expand etc. Having these data really helps
Excellent work
Evaluating the results with surveys is a good reference for future events
Thank you for your effort
You're welcome. I am glad the reporting is done 😄 so much hours were put into this hehe.
Good job, the effort was priceless!
💯
Images and valuable information that results in growth, success and a lot of happiness through excellent work 🥳😎 I'm sure this is just the beginning of something more special 🤓❤️
😊Thank you, I really hope so. It has become one of our portfolio as well as some data mapping for interest in the country.
Perfectly planned, perfect execution. Managing everything and getting so much response in worth praising...hats off!
It takes about 4 months to plan all these :) I am definitely happy to see that it actually went well.
It's good for hive too...getting some much needed exposure.
You all did a fantastic job with all online and offline activities!!! I wouldn't call it a "mini-event" and according to shared numbers and surveys, I would say that it was a huge success for a FIRST event!
I hope it will become a regular event, encouraging and onboarding new Hivians!
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It's really mini for us, I mean we're 4th most populous nation on earth and even for me, I was surprised inviting 50 people and gathering that many people is considered mini :D . I am sure others would have done this faster than I do but all the things in this event were carefully picked and to the smallest details we can get our hands on. I heard that people are so happy about our merchandise options and that's something I am really glad to hear as well.
We're not stopping here as now we have quite a bit of brand awareness, it's time to do some more onboarding and inviting more people to Hive and keep them around.
It's a huge relief for me that this is finally it and I can get this out here. Thank you for the extra curation, much appreciated!
Not sure that there were more people on the HiveFest in Mexico in 2023, so, that's definitely not MINI!
My meetup with 4 people was mini... 🤣
You did a great job, from planning to executing the event! 💪
hehehe 4 people is definitely mini. For this scale, it takes about 4 months planning and I choose the people I work with. So, honestly if I didn't vibe with the people around, I would drop it altogether. Having the same vision really helps making all these happen and I am really grateful for them
Looks like you guys just managed to host what might well be one of the most amazing and efficient Hive promoting events ever :) Good job!
@tipu curate
Thank you, it takes quite a bit of planning and taking care of smallest details. @menulisid team are also pretty solid and it was such a pleasant experience collaborating with them. We wanted to include KPI to also know whether there's actually interest and perhaps future events can be held. From our simple KPI, it doesn't look that bad.
Although since it's our first event, there were some improvements that can be made including our materials on how to sign up to Hive to the flowchart of our onsite event. Anyhow, thank you so much, I felt like our work finally paid off seeing how people were happy attending it hehe
The event is a great initiative for promoting the community to others. Good job reaching out to everyone there and for all the effort you put in. As for your online and offline activities, they are amazing—you put a lot of effort into them. Well done!
We definitely tried our best, it's the first of its kind in the country and we want to map out interest. It looks like we've got the sample data that we need. Thanks for checking out! 😊
Amazing work done!! Perfectly planned and executed
Thanks, it takes quite a bit of planning and time.
Thanks, it takes quite a bit of planning and time.
Wow, this is amazing. I'm happy to know that interest in hive in Indonesia is increasing. You did a great job on this. This is the starting point to success. Nice to meet you sis, I'm from Indonesia too.
Hey! Indeed it's a starting point. You can see from our data which area is actually interested in this kind of event.
Excellent event, congratulations.
!BBH
!DIY
Thank you!
You can query your personal balance by
!DIYSTATSWell done Mac, hopefully they will stick around and integrate into the wider community, that will surely help them with their Hive journey
The goal has always been integrating them to the wider community and it's why during the event I was showing them communities they can join. A lot of them requested some type of online zoom again to learn more. So, let's hope some of them join the next phase of retention and keeping them around here 😄
It is well reported, creating awareness about Hive is what everyone who love Hive must do
The well-reported event has always been a goal of mine. It helps gathering some information so future endeavors will be a lot more efficient and targeting the right market.
excellent event, it must have taken tons of time to settle all up!
Definitely, it takes us about almost 4 months to set this event from planning phase to execution. This isn't even done yet btw because we have the final follow up phase. This long planning is done because we want to ensure minimal problems as you know, despite we've tried our best usually there would be problem here and there.
Eventual newbies on hive indeed need a follow up, it's not easy to enter hive and understand all
!PIZZA
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Macchiata,this is an incredibly thorough and well-documented recap of your HIVE awareness event in Indonesia!I'm so impressed by the scale of your efforts,from the online contest to the on-site meeting and the detailed data analysis.The inclusion of visuals and the pre/post-event survey results makes this report even more impactful.Congratulations on a successful event–it sounds like you've made a significant contribution to introducing HIVE to the Indonesian community!
I am just sad I can't gather more than 10 people but again, these days people don't really take surveys or have the time to. So, maybe just having those sample data would be great considering the size of our audience. I certainly want more feedback as this is our first even and we'd love to know what can be improved from it.
Macchiata,don't be discouraged by the low survey response rate!Getting even a few responses for your first event is a great start,and the data you gathered is still valuable.It's common for surveys to have lower-than-expected participation,especially online.The feedback you received is a good foundation for improving future events.
Boleh nih , saya dari depok Jawa barat.
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oh wow, that's so cool! thanks for this extra notification.
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Thank you!
Hey there, I just had this idea about creating a hive event guide and take some ideas from your post. What do you think;
That would be great. However please make it a little general because the approach to each countries are different and what may work here may not work in another place.
Before creating some type of event, I think the best way to do is start with research.
Yes of course! Research and customization is very important! 🙏🙏
thank you, for bringing hive to indonesia
Wow, I love projects like this. People from all countries want to introduce Hive to other people and present the benefits of it. This not only makes Hive bigger, but also strengthens the incredibly good team spirit in our community.
Awesome job!!
Thank you. I think a good report is important too since we could learn a thing or two about i.
Great job :)
Also, many of the Value Plan projects should take inspiration from you, and come with similar detailed overviews.
I hope from today and on, the reports would also included KPI and some data. It certainly takes time to gather but having it visualized, anyone involved in/outside the project would know more about the feasibility of it.
I know there are numbers thrown around usually but again tracking of the KPI is a great way to know which part to improve and which areas is working just fine.
Yes, it is important to create awareness among participants. Thanks for sharing.
Great job once again! Thanks for spreading the awareness about Hive!
This is awesome. Keep up the great work guys 👍 !BBH
Wow, that's an amazing move to escalate Hive.
Wah ini di Indonesia?
Izinkan saya komen menggunakan bahasa Indonesia. Selamat malam 🌛🌟
A Vera extraordinary event, i think the knowledge conveyed Will be really useful in digital era like today. Unfortunstely i just found out about Thio event.. but thank you for sharing.. and asuccess to all