RE: Beer Saturday - Victoria, the most victorious brew in Mexico

That's pretty much how it used to be in North America too. (Real actual beer culture you'd find in Germany, where the 600-soul village I used to live in had its own 700-year-old small brewery, just like most other towns.) Then suddenly American hipsters started making their own beers, and more importantly, drinking each other's micro-brews. Before you knew it big commercial beers were out of style, and by now most beer drinkers in the US or Canada (especially on the West coast) are likely to opt for one of the thousands of craft beers, which have gotten big on their own, so are not necessarily micro any more. And I don't blame them! Why would anyone even go near a Heineken, when you have Electric Unicorns and other crazy options with delicious tastes to choose?